Benefits of Local Search Engine Optimization

The first benefit you may discover is that you get to attain your nearby audience. If you’re advertising on line and also you are not centered to your offline marketing efforts, then you definitely likely are not achieving your neighborhood customers. In order to achieve this, you want to encompass nearby seo services into your advertising campaign, so that local customers can find the offerings or product you offer, allowing them to select your agency over going in addition afield and deciding on a country wide or even an global agency.

Next you will find that local search engine optimization is an algorithm that became added with the aid of Google to assist customers to your neighborhood region find product and services nearby first earlier than looking further afield, perfect for the ones using cellular gadgets at the same time as out and about. That being said, while someone searches for a product or service you offer for your place and you have not made use of nearby search engine optimization you then aren’t going to have a terrific ranking and they may no longer even discover your business enterprise. Local search engine optimization offerings will assist you improve your nearby rating to make certain you reach your target audience effortlessly and self assurance.

Next you’ll find that your emblem is boosted on-line. Remember nowadays while marketing and advertising online you’re competing in opposition to thousand of different corporations from round the sector who’re promoting the identical products or services that you are. In order to dominate your marketplace and growth your rating you need to comprise neighborhood search engine optimization services so that your brand is boosted and noticed by using your audience, making sure you are the first agency that they contact once they want a service or product that you deliver.

In addition to this, your internet site traffic will increase. Think approximately it. When you’re searching on-line, what number of pages do your search? Most humans simplest examine the first page and a few will pass onto the second or even the 1/3 web page. This approach in an effort to raise your internet site site visitors and generate extra clients visiting your website online every day, you have to be on that first web page and this means having a carrier that you may depend upon and believe.

The superb benefit of neighborhood search engine optimization offerings is that you get to attain a wider target audience, because of this greater humans get to peer and realize your agency call. You want your logo to be seen always and the extra humans you attain the better your probabilities are of on line fulfillment.

With nearby search engine optimization, one of the blessings is that in case you introduce cell friendly websites and searches your probabilities of achievement are elevated even greater. Speak on your local search engine optimization carrier issuer and notice if they could assist you with nearby search engine optimization and cellular pleasant offerings so that you re assured to attain your target audience,e improve your logo and growth your internet site traffic accordingly now and shifting forward.

Top SEO Trends of 2018

Gone are the ones days when you used to put it up for sale through pamphlets and flexes, with the dominance of era and dependency on IOTs, the demand for a website is at the upward push. Most of the companies are keen to maintain a website however they fail to rank at the Search Engine Result Pages. Google is a smart analyzer; you need to regularly feed it with updates and new tendencies. If you sense that your website has been performing abysmally, it’s far most likely that you have not complied with the ultra-modern trends in search engine optimization. The era of Panda and Penguin is lengthy long gone, the dawn of Humming Bird has took place and you ought to prepare your internet site in compliance with the converting trends.

A few groundbreaking SEO Trends to Consider for Optimum Ranking on SERP

Google AMP

Accelerated Mobile Pages Project, a new initiative adopt through Google to construct a better consumer-pleasant web sites for users. As in keeping with this new fashion, a lighter and easier version of HTML is in call for. With slower loading net-pages ingesting away the traffic, the AMP has emerged as a game changer to dominate the search engine optimization realm. AMP pages will load 30 instances faster than normal web pages and you need to alter thus for maximum outcomes folks.

Redirect Again In Picture

Back then “Redirects” were termed as search engine marketing leaks, but with the changing requirements, they’re again in the game. In the today’s announcements via Google, it was announced that “Redirects” will now not contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their web sites without any trouble.

Social Media Redirection

As the branding is transferring on social media, Google is all set that will help you rank your internet site, in the event that they fare nicely at the social media platform. Linking the website with LinkedIn, G+, Facebook, Twitter, Pinterest, and YouTube may have real time blessings. The greater the likes and reviews approximately your website on social media, the greater will be the possibilities that the site visitors might be directed towards your website.

Quality Content

Gone are those days while Google become simply centered at the key phrases. With the changing tendencies, you will have to produce nice content material. By first-class, it is supposed informative and no longer promotional contents. Keeping that during thoughts, it is required to redesign the content generation strategy and cognizance extra on turning in excellent compliant, in place of, key-word stuffed rubbish.

Practices for Qualifying Your Link Opportunities

Links play a critical position on the internet. In the preceding days of the net, hyperlinks have been not seen as “ranking indicators” however as suitable connections and partnership connection among websites. With time links have end up a leading a part of the quest ranking algorithms, a whole lot of have became their focus to acquiring as many hyperlinks as possibly.

Link constructing is not a sport of seeing who can reap the most. It’s approximately growing an appropriate connections that enhance each website, as well as their users. If you’re building hyperlinks aimlessly, right here are some of pointers on how to meet the standards for link prospects. To improve the possibility of acquiring the most super link and being sure that the hyperlinks you’re building are great to your website online, you ought to take time to qualify them.

Generally, link qualification occurs in 2 stages. The number one segment is a rapid assessment, the aim of which is to slender the listing of potentialities down as swiftly as probably primarily based on whether or not or not it congregate a few excessive-stage criteria. Phase is a greater manual phase in hyperlinks.

Link qualification: Quick assessment

The first step for qualifying your link opportunities is to take the complete list of hyperlinks you have got prospected and cargo them into Excel or Google Sheets. Once you have got indexed all of the links to your spreadsheet, you can start to slender that list down to a extra handy length. Here are a number of the metrics I take a look at while making those fast choices about hyperlink qualification.

Keyword occurrences in URL: One of the handiest approaches to set up if a hyperlink is suitable or no longer with the aid of virtually attempting to find the keyword inside the URL string. Just search for the report for the keywords you have described you want to rank.

Inbound hyperlink count: Inbound link be counted is the crucial step in qualifying your link opportunities. Looking on the range of inbound hyperlinks a capability outreach companion has is one extra proper way to qualify them. While a lot of the sites at the pinnacle of your list will typically have lots of links. Keep in mind that link amount ought to in no way be the simplest preference factor for you, however it is a fantastic metric to take a look at when narrowing your requirement listing.

Tips for Dining Out the Healthy Way

The properly news is, with a bit planning you can make knowledgeable choices before you even go away your property! Here are my pinnacle 5 hints for dining out.

1. Plan beforehand. This applies to both where you’re eating and what you are ordering. Have a listing of cross-to restaurants in which you understand the menu properly so you don’t must spend a ton of time deciding what to select. Have your family create a list of several places absolutely everyone likes and use that as a rotating list of places to head in a pinch. You can even upload a new location you want to strive now and again. Many eating places have their menus posted online so that you can decide if it is the right desire for you earlier than you head out.

2. Read the menu cautiously. Either online or in the restaurant, take your time whilst reviewing menu alternatives. Be selective with what you are ordering and take into account balancing your meal – in case you pick a heavier entrée, pick a aspect of steamed vegetables. If you know you’re having dessert, select grilled or broiled fowl or fish with a salad for your entrée and appetizer. If you are truely yearning something, order it and savour it at the same time as you get pleasure from now not having to do the dishes after dinner.

Three. Don’t hesitate to make unique requests. Restaurants are regularly very bendy with their menus, in spite of techniques of guidance. Ask if that sandwich you’re interested in may be made with grilled in place of fried chicken. Skip the bacon or mayonnaise on the sandwich and choose a baked potato or salad as a side. Requesting sauces and dressings be served at the side is an smooth manner to make certain the meals is seasoned to your specific flavor.

Four. Pay interest to your alcohol consumption. Alcohol has a tendency to decrease inhibitions and you could no longer be as in-tune in your fullness cues. If you do choose to drink, alcohol hints propose one drink according to day for ladies and two for men.

5. Volumize your meals. Increase the dietary profile of your meal via including quantity. Ask for extra greens in your primavera, select vegetarian fajitas, or pile your burger with greater tomatoes, lettuce, and other greens. This not simplest makes your meal extra nutrient-dense, but it also allows you feel happy and live happy for longer.

If you are nevertheless finding it hard to healthy a cozy meal into your busy agenda, tuck portable foods into your handbag or kids’ lunchboxes for an easy way maintain all and sundry from becoming starving. Try nut butter and an apple, trail blend, and unmarried serve applications of entire grain cereal or crackers paired with a cheese stick.

The precise information is, in case you find your self pressed for time for meals occasionally, there are some approaches around it. With a touch pre-planning, while the time crunch hits, you may already have steps in vicinity to locate an smooth manner to dine out. Plus, you have the delivered bonus of not having to smooth up after, providing you with even more time to spend as a own family.

TLC Your Way to a Healthy Heart

Did you realize that coronary heart sickness is the number 1 purpose of loss of life inside the United States? Almost a third of the population has a few form of cardiovascular sickness, costing the U.S. Healthcare System a mind-blowing $273 billion each yr. There are a few chance factors for coronary heart sickness you can’t trade, which include your family records or your age, but there are quite some that you DO have manage over, consisting of the ingredients you devour and how much bodily activity you get. Combining a coronary heart diet regime with slight to mild exercising is a brilliant way to experience greater energetic whilst shielding your coronary heart.

Therapeutic Lifestyle Changes:

For the ones already recognized with coronary heart ailment or those with a excessive risk of developing coronary heart ailment, docs and registered dietitian nutritionists advise the Therapeutic Lifestyle Changes (TLC) plan to assist lower their risk. The primary hints that come together with the TLC are smooth to put into effect and are an amazing location to begin for every body trying to decrease their hazard of heart sickness. The TLC plan has major additives which, whilst mixed, offer the highest protecting qualities.

Food:
o At least half of your each day consumption have to come from complete grains and cereals. Look for breads with complete wheat flour because the first element. There has been a current recognition in “historical grains”, which includes einkorn, spelt, or farro, which can be located in strong point meals shops and might function the base for pilafs and grain salads. Increased intake in entire grains along with oatmeal and barley growth your intake of soluble fiber, which studies has proven can lessen blood levels of cholesterol.

O Aim for 3 – five servings of veggies and a couple of – 4 servings of fruit each day. Vegetables and fruits incorporate compounds which provide a selection of health protecting characteristics, in conjunction with insoluble and soluble fiber to make you feel fuller longer even as defensive your coronary heart.

O Choose proteins which are clearly low in saturated fats. Lean cuts of meat, including tenderloin, have little saturated fats. Legumes, which includes lentil and chick peas, are fiber and nutrient-rich meatless choices without a saturated fats. Oily fish, including salmon and tuna, have extra cardioprotective qualities in imparting anti inflammatory omega-three fatty acids.

Fitness:
o Exercise doesn’t should be exhaustive to be properly for you. Find a bodily interest you revel in and try and get worried for 30 minutes a day, 3 – 4 days a week. Start small if you can’t healthy it all in at once; 15 minutes periods in an afternoon is just as appropriate as one 30 minute session.

O Spend much less time in (and on) your seat. Being sedentary for most hours of the day is a hazard thing for cardiovascular ailment. Set a timer to arise every 30 or 60 minutes and take a lap across the building or maybe your dwelling room. Every little bit enables.

Sustainable Tourism- A Prerequisite of Sustainable Development

This article will provide a brief overview about the historical background, importance, concepts, principles and general debates about sustainable tourism.Sustainable tourism is one of the pre-requisites of achieving sustainable development. the concept of tourism with sustainability and development gets its historical inclusion from mass tourism that got flourished in 1960s due to advent of jet aircraft and the passions for tourism got tremendous following and it also reached Third World countries (Dann, 2002). It was also argued that this boost pushed organizations like World Bank and UN to examine the cost benefit analysis of tourism and it was acknowledged that potential costs of tourism are far lower than financial benefits in shape of balance pf payment surpluses, infrastructure development, and employment and foreign exchange gains. So that gave rise to the concept of sustainable tourism as one of the source of bringing sustainable development. According to the World’s Summit on Sustainable Development (2002), it is claimed that Tourism is the world’s largest industry where in 2000, 698 million people travelled internationally which 7.3 % more than 1999. Similarly the economic worth of international tourism was US$477.9 billion in 2000 (Papers4you.com, 2006).

In terms of one concrete definition, literature suggests that it is not fixed and is ever evolving. However Coccossis (1996) asserts that sustainable tourism can be taken in four different interpretations that include” economic sustainability of tourism”, the “ecologically sustainable tourism”,” sustainable tourism development” with both focus of environment as well as long term feasibility of the industry and finally “tourism as a part of a strategy for sustainable development”.As mentioned above, sustainable tourism should be taken in consideration to environmental and resources effects. It was argued that Mediterranean tourism is the main source of economic gain for the reason however short term growth was overlooked with long term adverse effect and deterioration of their ecosystem and resources (Farsari, 2000)Effects of ignorant tourism on its sustainability include: ‘over consumption of natural resources ,environmental degradation, exploitation of cultures and labour, displacement of people from their land, lack of consultation with local communities, poorly thought out tourism planning and high foreign exchange leakage which reduces local economic benefits’ in long run (World’s Summit on Sustainable Development, 2002),Where such effects are there to pose a threat on sustainable tourism there are guiding principles that can lead to ensure sustainability (Papers4you.com, 2006). Those principles include sustainable use of resources, waste and over-consumption reduction, diversity maintenance, tourism-planning integration, local economy support as well as local community involvement, consultation, training, research and responsible marketing (Farsari, 2000)So the discussion suggest that tourism industry has potential to be a prerequisite for sustainable development, however it is imperative to realize that focus on mass tourism only can pose danger to environment so in order to ensure sustainability in tourism, guiding principles should be followedReferencesCoccossis, H. (1996) ‘Tourism and Sustainability: Perspectives and Implications’ in Priestley, G. et al. (eds), Sustainable Tourism? European Experiences, U.K.: Cab International
Dann, G, M, S, (2002), “Tourism & Development”, in Desai V and Potter, R. (eds) (2002), The Companion to Development Studies, London: Arnold,

Farsari, Y, (2000), ‘Sustainable Tourism Indicators for Mediterranean Established Destinations’, Heraklion: IACM & FORTHPapers For You (2006) “C/T/32. Sustainable travel & tourism”, Available from http://www.coursework4you.co.uk/sprttrav4.htm [22/06/2006]Papers For You (2006) “C/T/27. Sustainable Tourism Development”, Available from Papers4you.com [21/06/2006]World Summit on Sustainable Development, (2002), ‘Sustainable Tourism and the Earth Summit’, Briefing Paper, Aug 26-Sep 06, 2002, London: Tourism Concern. Also available on
http://www.tourismconcern.org.uk/media/2002/WSSD%20sustainable%20tourism%20briefing.htm

Information Regarding Medical Tourism

The term Medical Tourism was initially coined by travel agencies for describing the practice of traveling abroad for medical treatment. This was done for obtaining the best and reasonable health care services outside the country. The services that are generally arranged by the professional agencies include complex professional surgeries like dental surgery, cosmetic surgery, cardiac surgery, joint replacement (knee/hip) and more. One can also directly contact the respective hospitals in countries like India, Mexico and Costa Rica for information through websites and respective medical center councilors. The patient has to provide their medical report to the service provider including the nature of illness, doctor’s opinion, diagnosis and complete medical history.

Certified medical consultants and doctors give their advice on the required treatment. The whole process of medical tourism includes the discussion of approximate expenditure, hospital choice, the tourist destination as well as the duration of their stay. Once the agreement and consent bond gets signed, the patient is provided with the recommendation letter to get a medical VISA. The patient has to procure it from the associated embassy. A case executive is always available with the patient to take care of the accommodation, and his treatment abroad. The health tourism is getting popular day by day due to several other reasons like long waiting list and expensive treatments.People of United States make the most out of this facility. The very first reason behind the increasing trend of medical tourism is its incredible savings. Depending upon the destination, the patient can expect to save a high percentage. Access to immediate excellent medical service and no waiting list is another wonderful benefit. The medical travel agencies commit to provide the quality treatment abroad. Several organizations come forward for this purpose. Most of these agencies and consultants are registered with world Medical Tourism Association. The patients have access to expert surgeons and latest technologies through the health tourism options. Other notable features adding into the popularity of this tourism service are longer hospital stay, convenience and travel opportunities at a very low cost.

For most of the Americans, minimal price is the main advantage of availing the medical tourism facilities. It is a fact that the USA health care costs are generally higher than the total traveling expensive. For instance, the hip replacement surgery costs nearly $40,000 to $60,000 in USA whereas it is about $3,000 to $4,000 overseas in countries like Thailand and India. Moreover, in 2011, it was revealed that 161 million people in USA were either uninsured or under-insured. This is the reason behind why the American health system is getting competition from developing countries. It failed to meet the medical requirements of the Americans. These are the few reason of ever increasing popularity of Medical Tourism in developed countries like USA.

Caribbean Destination’s Tourism Competitiveness Under Review

Amidst the world economic crisis, the previously obscure term, competitiveness, has become a mainstream word. Which is not surprising, because in times like these, consumers naturally become more cost-conscious.Ask any tourist what makes a destination competitive and they will probably come up with something like “being a good value” – in other words, providing a satisfactory travel experience for a fair price.But for tourism industry professionals, it’s not quite so simple. For a tourist destination to be competitive, they maintain, it must first be sustainable. And sustainability goes far beyond satisfying the tourists to insure that they keep coming back. A sustainable destination must satisfy many other stakeholders, including the local community, the environment, the hoteliers, the service providers and the government.With 4 million air arrivals per year, half a million cruise ship visitors and over 60,000 hotel rooms – the Dominican Republic is the leading island destination in the Caribbean.As such, it might be assumed to have a competitive tourist industry. But the local leaders are not taking this for granted. In fact, they have created a wide network of regional tourism clusters whose job it is to identify the constraints that may compromise the long term development of the industry, and to work with the government and the local communities to implement possible solutions.

The nine existing tourism clusters – a few more are being formed — are grouped under the Dominican Federation for Tourism Competitiveness (whose Spanish acronym is CDCT), headed by hotelier, Mr. Rafael Collado.In his welcome speech at the recent Dominican Tourism Competitiveness Forum (FODATUR) held in the nation’s capital, Mr. Collado alluded to the challenges being faced by the country’s tourism industry, stressing that while some of them – like the state of the global economy and volatility in oil and commodity prices – are beyond its control, others are entirely manageable, and it was the event’s goal to put them on the agenda and map out a realistic action plan.The event, which lasted for two days, gathered over a dozen of the most brilliant minds in tourism from Latin America, Spain and the USA, in addition to the Dominican Republic. A sizable group of industry professionals, hoteliers, travel agents, lawyers, consultants and public officials attended.On the subject of competitiveness indicators, the delegate from the University of Monterrey, Mexico, explained his country’s highly sophisticated method of assessment. A territory’s tourism competitiveness – relative to other territories – is measured by giving numerical values to a wide number of variables.The methodology is so thorough that it covers 112 different variables grouped into 10 categories: cultural activities and resources, natural resources and protection of the environment, human resources and education, hotel industry infrastructure and professionalization, tourist flows and means of transportation, tourism support services, public safety and protection, profitability and economic aspects, tourism promotion, and governmental support and efficiency.The CDCT vowed to seek support for the development of a similar evaluation tool in the Dominican Republic.It was pointed out, furthermore, that one of the nation’s challenges is the lack of a modern tourism law. A new bill that would put the D.R. on par with other Latin American countries had recently been drafted and delivered to the Minister of Tourism by a committee headed by the tour operators association. In a joint declaration, the participants urged the Minister to give the bill his full support and submit it to Congress without delay.

Yet another highlight were the concurrent workshops, where the group was split into round tables to discuss the main issues on the tourism competitiveness agenda and to suggest solutions. Topics included: environment, hotels, airlines, ocean travel, health and safety, tour guides, education, marketing and tourism clusters, among others.Each table was headed by an authority on the subject matter. Many new ideas emerged, and the CDCT made a commitment to discuss the conclusions with the competent authorities, reach agreements, and monitor their implementation.The annual event was sponsored by various public and private sector organizations and businesses, primarily the U.S. Agency for International Development (USAID), which has been the main catalyst behind the creation and development of the cluster concept in the Dominican Republic.

Save On Your Medical Bills With Medical and Health Tourism?

Many times you may have listened new stories about the rising trend of medical tourism in developed countries. Medical Patients move around the globe to find medical procedures for getting an appropriate solution to their health related needs. One must have health insurance since traveling to a foreign country seems like paying less if there’s a real chance for good quality and affordable health-care.Find out exactly about medical tourism and health tourism means for an person?Let us discuss more about Medical tourism and Health care Tourism?The word “medical and health tourism” refers to people who travel abroad to developing countries like India, Mexico and Cost Rica for any sort of medical treatment and care. Before, medical tourists were generally wealthy and affluent patients looking for some health treatments that were not available in their own country.However, today it is seen that medical patients favor traveling to other countries in an effort to control the costs of their medical care. Looking at the medical costs incurred in the treatment, patients find it much reasonable to pay the travel costs and travel abroad for their care. This helps in reducing the costs involved in the treatment. For example, if an Indian hospital charges $10,000 for an open-heart surgery, this surgery costs around $30,000 in UK and $100,000 in U.S. Looking at the potential savings, this do not surprises at all.

Additionally, patients have to wait for long to get treated in U.S. Sometimes, a major surgery is planned for coming few weeks and sometimes even days. Some of the most popular medical tourism destinations are Singapore, Thailand, India, Argentina, Brazil, Costa Rica and South Africa.To avail the benefits of health tourism, certain things need to be considered beforehand. For instance,
a. The Person should be healthy enough to travel abroad for getting the treatment done.
b. The individual must calculate the complete cost of treatment including the traveling expenses.
c. The individual should have some health insurance coverage for the treatment or procedure. Also, your health insurance might not cover foreign treatment.
d. The individual should inquire completely about the medical tourism provider including the details of the doctors and facilities there.There is no doubt that medical tourism might save a lot of money, but you must not ignore the possible risks involved in it.The most important thing to consider is Licensing and Certification. The person should inspect about the credentials of the physician who will treat you.Do confirm whether the hospital and services you are considering have received authorization parallel to what you may find in the United States. For Americans, the recognized accreditation group is the Joint Commission International (JCI). It is the international arm of the Joint Commission in the U.S. and a non-profit organization that accredits U.S. hospitals. Most of the hospitals which serve international patients have already obtained JCI accreditation in an effort to attract more American patients.

You should not miss consider the worst case scenario that may occur. If things go wrong, you may find yourself in a foreign country without any ability to seek compensation for malpractice.The person should look for hospitals that allow enough follow-up and recovery time as your medical tourism consultant may not tell at the initial stage and is just in the business of getting patients in and out quickly. In such scenarios, required follow-up care is not provided after the treatment. Traveling too soon after surgery may cause serious complications.The person should have exposure to disease and have built up the immunity required in case of weakened individuals. Some countries, such as India, Malaysia, or Thailand have very different infectious disease-related epidemiology to Europe and North America.

Tourism Social Media – The Need For Experiential Content

Tourism is out of the ordinary day activities of normal life. It is saved for, anticipated and remembered for years to come after the holiday is over. But what are they remembering… the hotel, the flight, the airline? Maybe…the experience…definitely. Tourism is experiential based.So what attracts the potential customer to your product, service or activity? When they visit your website or read your printed marketing material, what is it that sways the decision to use your business over your competitors? The importance of having well designed marketing material, whether online or offline, and a level of integration and synergy between them cannot be argued. However, content is king. What does your content say to your potential customers? Is it generic marketing text that is not targeted to the behaviour and language of the target markets you are attempting to serve?The use of images, photos and videos is essential in the tourism industry, where experience is everything. Interactive media formats are the perfect medium for telling the story, rising emotive decision making processes in consumers and creating a virtual sense of demand. The use of colloquial, descriptive, emotional and experiential text is just as important in spurring the intrinsic and extrinsic motivations for consumers to purchase your products and services, or at least qualify your offerings to be in the final decision set.

Social media offers all tourism businesses the perfect platform to share and promote the experiential based tourism product through the use of interactive mediums. Image sites such as Flickr and video sites such as YouTube are obvious sites to utilise. Although not considered as a pure social media tool, these sites have developed over the past several years to include interactive and communication capabilities that are conducive to social networking. However, these could be considered the first steps of social media. In comparison to sites such as Twitter or Facebook which require a constant level of activity as far as engaging with the audience, Flickr and YouTube can be used simply as a platform for presenting interactive media about your business, the activities, accommodation, customers enjoying their EXPERIENCE. There is the option to engage with other like mined people and current and potential clients though the joining of groups, engaging with conversations and participating in the community – but it is not as essential in other social media platforms. And for this reason, these platforms are the perfect place to start for the novice, even the sceptical tourism operator to dabble with social media.Here is a simple example of how an activity based tourism operator could utilise either Flickr or YouTube (or both) to build the visibility of their business, utilise experiential based marketing mediums, create a valued personal level of customer service and engage in a basic level of viral marketing: Let’s take the case of a four-wheel drive motorcycle operation. When the customer purchases or attends the activity, get their email address. Before, during and after the activity, take lots of photos and/or videos (basic digital camera is all that you need). Once the activity has finished for the day, upload the photos/videos from the camera to your Flickr/Youtube site – then email the customer saying thank you for using us and having a great time and inform them that you have posted photos/videos of them enjoying their experience.

This proactive level of customer support will impress the customer, leading to greater levels of satisfaction – developing a brand ambassador who will surely create a level of word of mouth marketing for you. But it doesn’t stop there – the customer will then view their photos/videos on the sites, they will have their experience rekindled and be likely to email and tell their friends of their experiences and direct them to the URL address where the photo is held – your Flickr and YouTube sites. Now you have the start of a viral marketing campaign, where the customer’s friends are viewing the photos/videos and spreading the word about your business.If you are a tourism operator attempting to gain a greater market share, identifying methods to increase customer satisfaction and support and want to start engaging with social media, implement an experiential and emotional strategy to your online and offline marketing mediums – increase the use of experiential based photos and videos, utilise descriptive text and consider utilising some of the most basic social media tools to promote your business and brand.